1. Generally
This privacy and marketing policy describes how Speeding AB, Corporate Identity No. 559006-4407, collects, uses, discloses and stores your personal information.

1.1 The Privacy Policy applies when Speeding AB provides services and products related to purchase, service matters and other contact with Speeding AB, such as website visits. The privacy policy also applies to the processing of personal data made in the context of possession of the Speeding AB account.

1.2 You should always be able to feel safe when you submit your personal information to us. We want to demonstrate with this Privacy Policy how we ensure that your personal information is processed in accordance with applicable privacy laws.

2. Personal Data Responsible
Speeding AB is personally responsible for Speeding ABs processing of your personal data and is responsible for such processing in accordance with applicable law. Speeding AB is also responsible for the processing of personal data in connection with the possession of Speeding AB account.

3. When do we process your personal information?
3.1 In order for you to visit our website, buy our goods or services or contact us for service or information, we must collect and process personal information about you.

3.2 Speeding AB collects and processes personal information about you when you make a purchase with us, use Speeding AB support, visit the Speeding AB website or an event organized by Speeding AB or when you otherwise contact Speeding AB. The information collected from you at the time of booking and purchase is required to enter into an agreement with Speeding AB and to enable Speeding AB to provide its services and offers.

3.3 If you are Account Holder, Speeding AB collects personal information about you that you provide when registering account holdings. Speeding AB also collects information about you while you are Account Holder in the context of your account holdings, such as your purchase history,  interact with the Speeding AB website, which deals you have been interested in by reading an email or clicking a link. Speeding AB also processes data that Speeding AB from time to time is granted access through your Speeding AB account. As Account Holder, you can update your information at any time by visiting "My Pages".

3.4 We also collect and update your address information through third party service for address update.

4. What personal data do we collect and use about you?
4.1 For you who are a customer of Speeding AB
The Personal Information Speeding AB collects and treats you as a customer who makes purchases and uses our support services are:

Name
Address
Phone number and email
payment details
Customer number
IP address and information about your use of the Speeding AB website

4.2 For you who are Account Holder
The personal information Speeding AB collects and processes about you who are Account Holder are:

Name and social security number
Address
Phone number and email
payment details
account Information
IP address and information about your use of the Speeding AB website
Information about which of our products or offers you have been interested in, how to interact with our newsletters and which of your events you have signed up for
Information about your purchases
Information about your account holdings

5. Why do we treat information about you?
5.1 For you who are a customer of Speeding AB
Speeding AB processes your personal information for different purposes. Speeding AB mainly processes your personal data in order to:

Completing our obligations to you as a customer, such as execution of purchase, invoicing and provision of support;
Enable general customer care and customer service, such as answering questions and correcting incorrect information;
Provide information and direct marketing, by mail, e-mail, SMS / MMS and telephone regarding Speeding AB.
Managing Customer Relationship and Providing Our Services;
Provide relevant information and custom offers in newsletters as well as on the web;
Improve our customer offering, such as service development, products and features;
Prevent fraud and carry out risk management;
Follow applicable legislation, such as accounting laws; and
The data can also provide basis for market and customer analyzes, market research, statistics, business tracking and business and method development related to the purchase of goods and services.

5.2 For you who are Account Holder

In addition to the above list, Speeding AB processes personal information about Account Holder also in order to:

Manage Account Holdings;
Provide you with the opportunity to use Account Holdings benefits such as the ability to view order history, update address details, etc.
Provide special offers;
Enable communication with you as Account Holder by mail, email, phone or SMS / MMS; and
Enable personalized offers, promotion and event invitations via phone, mail, email and SMS / MMS.

6. The legal basics of our processing of your personal data
6.1 Speeding AB bases the processing of your personal data on a number of legal bases. These are described in this section.

6.2 We treat your personal information in order to fulfill the agreement with you as a customer or as Account Holder, such as to make bookings, purchases and to fulfill our obligations to you as Account Holder, such as simplified administration and order history. Based on this legal basis, we also treat you as Account Holder, such as your purchases, your behavior on our website, your interaction with Speeding AB, and your interest in our offerings and products in order to fulfill our commitment to providing you with personal offers.

6.3 Part of the processing of personal data we carry out is based on a so-called interest-rate balance. This applies, for example, to the treatment we take to send you offers about our goods and services and to make a limited segmentation of customers, such as based on total purchase sums. Speeding AB does not process sensitive personal data based on an interest weighing and does not perform any treatment that constitutes profiling based on a balance of interest.

6.4 In some cases, Speeding AB may have a legal obligation to process your personal information. This applies, for example, to the processing of personal data we perform in order to meet the requirements of the Accounting Act.

8. Profiling
8.1 Speeding AB can process your personal information through profiling if you are Account Holder. If you are Account Holder, you will find information about using our web, which of our products, services and offers you have been interested in, which of our newsletters you interacted with and which of your events you signed up with, information about your purchases and information about your account holding to provide you with offers that we think fit you and to invite you to events we think you would like to go on.

8.2 You may object to the processing of personal data by profiling. You can do this by calling Speeding AB's customer service or by contacting [email protected]. When Speeding AB has received your notification, Speeding AB will cease processing your personal information for this purpose.

9. How long do we save data about you?
9.1 We retain your personal information as long as necessary to fulfill the purposes set forth in this privacy policy (unless a longer storage period is required under applicable law). In general, it means that we will keep your personal information for the duration of your account. For personal data relating to product purchases, we retain these longer to comply with the legal obligations we have (such as terms set by tax and purchase laws and for warranty purposes).

9.2 If you are inactive for five years, all profile information and all personal data will be permanently deleted from all platforms. Your purchase history will continue to be available to speeding.nu after your profile has been removed, in accordance with statutory requirements for data storage for sales, tax and warranty reasons. If you have questions or would like to have access to this information, please contact us.

10. Who do we provide personal information to?
10.1 Speeding AB may disclose your information to third parties, such as to Speeding AB's group companies and other partners, as well as card and communications service providers. Speeding AB can also give you personal information to our suppliers, so we can send products directly to you if they are out of our own stock to save shipment cost and make the delivery time faster. Speeding AB may also provide your information to companies that provide address updates services to ensure that we have the right address information for you.

10.2 Third party by Speeding AB discloses information to or otherwise provides information about a customer or Account Holder may use the information only for the purpose of selling and marketing Speeding AB's and Speeding AB's partners and group companies' services and products or for the purpose of providing related services to Speeding AB's agreement with you as a customer or Account Holder.

10.3 Personal data may also be provided by Speeding AB if it is necessary to comply with applicable legal requirements or regulatory requirements, to safeguard Speeding AB's legal interests or to detect, prevent or pay attention to fraud and other security or technical issues.

10.4 We will not sell your personal information to third parties unless we have your permission.

11. Change of Privacy Policy
11.1 Speeding AB is entitled to change the Privacy Policy at any time. Speeding AB will promptly notify you of changes to the Privacy Policy. If you do not accept the changes, you are entitled to terminate the agreement with Speeding AB before the amended Privacy Policy enters into force. You can terminate the agreement by contacting Speeding AB at [email protected].

12. The protection of your personal data
You should always be able to feel confident when you submit your personal information to us. Speeding AB has therefore taken the security measures needed to protect your personal data from unauthorized access, change and deletion. For example, all information about customers and Account Holder is stored in a database that is protected by permission management and firewall.

13. Your rights
13.1 Speeding AB is responsible for processing your personal data in accordance with applicable legislation.

13.2 Speeding AB will, at your request or on its own initiative, correct, disassociate, delete or supplement information that is found to be incorrect, incomplete or misleading.

13.3 You are entitled to request access to your personal information. This means that you are entitled to request a registry outline of the processing we conduct regarding your personal data. You are also entitled to receive a copy of the personal data being processed. You are entitled to once a calendar year, by written application, receive a registry extract from which personal data are registered about you, the purpose of the treatment and the recipients the information has been provided or to be disclosed.

You also have the right to receive information on where the data has been retrieved if personal data have not been collected from you, the existence of automated decision making (including profiling) and the predicted period during which the data will be stored or the criteria used to determine this period.

You also have the right to obtain information about your other rights listed in this paragraph in the registry extract.
Correction of your personal data. We will prompt you to correct the incorrect or incomplete information we process about you as quickly as possible.

Deletion of your personal information. This means that you are entitled to request that your personal data be removed if they are no longer necessary for the purpose for which they were collected. However, there may be legal requirements that we can not immediately delete your personal data in, for example, accounting and tax laws. We will then end the processing done for purposes other than complying with the legislation.

13.4 Speeding AB will notify any recipient of the personal data disclosed in paragraph 10 above about any corrections or deletion of data, as well as limitation of processing of data.

13.5 You are entitled to data portability. It implies the right to, under certain conditions, extract and transfer your personal data in a structured, widely used, and machine-readable format to another personally responsible person.

13.6 You are entitled to object to personal data processing performed on the basis of a balance of interest. If you object to such treatment, we will only continue treatment if there are legitimate reasons for treatment that weigh heavier than your interests.

13.7 If you do not wish to process your personal data for direct marketing, you are always entitled to object to such treatment by sending an email to [email protected]. Once we receive your objection, we will cease processing your personal information for such marketing purposes.

13.8 You may submit any complaints regarding the processing of your personal data to the Data Inspectorate.

14. Contact information
14.1 Do not hesitate to contact us if you have any questions about this Privacy Policy, processing your personal information or requesting a registry extract.

14.2 We use Klarna as the provider of our checkout. This means that we might transfer your personal data in the form of contact and order details to Klarna when the checkout is loaded, in order for Klarna to manage your purchase. Your personal data transferred is processed in line with Klarna’s own privacy notice.

Cookies:
By law, visitors to a website for privacy purposes must be informed that cookies are being used. The information in the cookie can be used to track a user's browsing. A cookie is a small text file that the website you visit requests to be saved on your computer in order to provide access to various functions. It is possible to set your browser so that it automatically refuses cookies. To keep things in order, e.g. login and shopping basket use cookies (session cookies) which are stored on the visitor's computer.